Buyers and sellers now have access to a neutral, reliable pricing guide for thousands of new and used test equipment models
SAN BRUNO, CA, — August 17, 2004 — TestMart™, the leading sales, marketing and service provider for the test and measurement industry has launched the TestMart Price Guide.™ The free online guide is the first comprehensive and consolidated pricing manual for thousands of models, based on condition including Manufacturer Suggested List Price (MSRP), used and certified pre-owned test equipment.
“Test equipment, unlike other high tech equipment, may have a useful life that lasts decades, yet there is no unbiased standard for pricing based on its current condition,” said Peter Ostrow, TestMart president and CEO. “The TestMart Price Guide™ is the online starting point for buyers and sellers to understand value as it relates to condition and channels, without having to rely on market speculation from someone who doesn’t have their best interests in mind.”
Available at www.testmart.com, TestMart Price Guide™ is compiled from aggregated historical data provided by multiple key industry sources that has been “normalized” through the use of a proprietary algorithmic analysis tool. The data provides a range of pricing for MSRP, TestMart certified pre-owned equipment and “third party used” equipment where the condition is not known or proven. The launch of the TestMart Pricing Guide™ is featured as part of the new TestMart Sell Direct™, which allows sellers to directly access tens of thousands of buyers while avoiding costly listing charges and eliminating “middle-man” markups.