EE – Evaluation Engineering Establishes Partnership With TestMart E-Commerce Site

Leading engineering publication contributes test and evaluation industry features to

SAN BRUNO, Calif. – January 20, 2000 –
TestMartTM, the leading information and commerce marketplace for the test and measurement industry, announced that it has formed a partnership with EE – Evaluation Engineering, the comprehensive online and print resource for the test and evaluation industry. The agreement calls for Evaluation Engineering to offer feature articles and industry news at TestMart’s Web site ( and provide links from its own Web site ( to TestMart’s powerful databases.

“Our partnership with Evaluation Engineering presents a unique opportunity to complement our database content and commerce applications with superior editorial content,” said TestMart CEO Peter Ostrow. “Evaluation Engineering’s editorial staff will bring the insight and expertise of a premier print publication to our site. Their extensive coverage and critical analysis of news and trends in the test and evaluation industry are important additions to our information databases and commerce services and a valuable service to our customers. As an unbiased source in the test and measurement market, TestMart is proud to incorporate Evaluation Engineering’s objective journalistic content on our Web site.”

“This partnership will benefit our readers and will provide an excellent complement to our editorial,” added Steve Berlin, publisher for Evaluation Engineering. “Visitors who come to our Web site for in-depth technical editorial and industry news can now use TestMart’s advanced Compare Specs feature to access information on the test equipment they need to do their jobs. And since, like our site, it is not manufacturer specific, TestMart can offer extensive, unbiased comparisons of available test equipment from all manufacturers. By linking our Web sites, we’re improving our readers ability to evaluate and purchase test equipment. In addition, we’re creating more useful Web sites with greater traffic and revenue potential for both partners.”

Published by Nelson Publishing, Inc., EE – Evaluation Engineering is the pioneering publication – both in print and on the Web – for managers and engineers involved in test and evaluation in the electronics industry. Started in 1962, EE’s magazine delivers monthly coverage of new technologies, new products, and new applications to over 70,000 professionals in the industry. Begun in 1995, EE Online ( offers a broad range of information relevant to the test professional, including the most extensive technical article index in the market, featuring over 1,000 individual articles and products searchable by keyword.

TestMart is the most comprehensive test equipment reference site and marketplace on the Internet. The site features massive databases of unbiased, proprietary and hard to find information and a safe secure Buy Online area where users can locate, compare, and select from an extensive offering of new and refurbished instruments. Databases contain detailed specifications on over 10,000 test and measurement products, contact and historical information on more than 500 manufacturers and a Reference section with extensive information including calibration intervals, life cycles, Y2K and CE status.